Generation Z

Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  ResTech

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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TJX’s Gen Z Momentum Proves Youthful Shoppers’ Hunger for Deals
TJX’s Gen Z Momentum Proves Youthful Shoppers’ Hunger for Deals
February 28, 2024  |  Retail

The TJX Companies is seeing young consumers join the mix, suggesting that Generation Z shoppers are looking for bargains. The off-price retail company, parent of...

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1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024  |  Consumer Insights

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...

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Planet Fitness: 25% of Members Now Gen Z
Planet Fitness: 25% of Members Now Gen Z
February 22, 2024  |  Earnings

Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part...

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Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
February 16, 2024  |  Subscriptions

As brands face increasing challenges driving direct-to-consumer engagement, Chamberlain Coffee is seeing Amazon’s Subscribe & Save program provide opportunities to create long-term customer relationships outside...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Younger Borrowers Feel Strain as Card and Auto Loan Delinquencies Rise
Younger Borrowers Feel Strain as Card and Auto Loan Delinquencies Rise
February 06, 2024  |  Consumer Finance

The pressures of increased debt burdens are put in stark relief with the latest data from the central bank. And the burden is felt keenly...

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Credit Unions and Schools Partner to Equip Digital Natives With Financial Management Skills
Credit Unions and Schools Partner to Equip Digital Natives With Financial Management Skills
February 05, 2024  |  Credit Unions

From buying groceries and getting a credit card to applying for a bank loan, making financial decisions is part and parcel of everyday life, making...

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Boomers Prefer Email, Gen Zs Opt for Apps as Top Choice for Reward Delivery
Boomers Prefer Email, Gen Zs Opt for Apps as Top Choice for Reward Delivery
January 31, 2024  |  Credit Cards

Adapting to the evolving preferences of the increasingly influential young consumer demographic has ushered in a transformative era for financial institutions (FIs), challenging the conventional...

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