marketing

Zappos On Running Shoes, Personalized eTail And Offline Realness

Zappos On Running Shoes, Personalized eTail And Offline Realness
Zappos On Running Shoes, Personalized eTail And Offline Realness
January 25, 2019  |  Retail

There is perhaps no pickier sub-group of shoe enthusiasts than runners. The average distance runner goes through three pairs of sneakers per year – and...

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Visa, Yelp Pair On SMB Advertising
Visa, Yelp Pair On SMB Advertising
January 24, 2019  |  News

Visa and Yelp are pairing on an advertising initiative for U.S.-based small and mid-sized businesses (SMBs), eyeing increased presence on the latter’s local search service....

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PayPal Hires New CMO
PayPal Hires New CMO
January 14, 2019  |  Personnel

PayPal appointed Allison Johnson, a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing...

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Mastercard Will No Longer Include Name In Logo
Mastercard Will No Longer Include Name In Logo
January 07, 2019  |  Mastercard

Mastercard’s logo of two intersecting circles will no longer include the name of the company, according to a report from The Wall Street Journal. Get...

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Just How Useful Are All Those ‘Uber Of’ And ‘Amazon Of’ Clichés?
Just How Useful Are All Those ‘Uber Of’ And ‘Amazon Of’ Clichés?
December 14, 2018  |  Amazon

Cliché — or, if you prefer, motto or metaphor — can drive so much of life, for good and bad. Get the Full Story Complete...

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Is #donate The First Step To #buy?
Is #donate The First Step To #buy?
December 05, 2018  |  Matchmakers

By almost any measure, John Gossart, COO and Co-founder of fundraising resource Goodworld, has done more than his fair share of public service. He served two...

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What’s Good For Veterans Can Be Very Good For Businesses
What’s Good For Veterans Can Be Very Good For Businesses
November 12, 2018  |  Authentication

It started in the early 1980s: The nation began to repent for what was commonly viewed as the shabby treatment of Vietnam War veterans. It...

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Bread Finance On Why The Early Financing Offer Catches The Conversion Worm
Bread Finance On Why The Early Financing Offer Catches The Conversion Worm
November 09, 2018  |  Retail

Offering financing to consumers can be a tremendous marketing and customer retention tool for retailers that do it right. The trick, Bread Finance CTO and Co-founder Daniel Simon told PYMNTS...

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