marketing

Starbucks’ Frappuccino Happy Hour Doesn’t Produce Expected Sales Results

Starbucks’ Frappuccino Happy Hour Doesn’t Produce Expected Sales Results
Starbucks’ Frappuccino Happy Hour Doesn’t Produce Expected Sales Results
January 30, 2018  |  Retail

Picture this while yet another snowstorm looms in the forecast — think of spring: The sun is shining, the temperature is starting to rise — and Starbucks...

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33 Percent Of Grocery Customers Would Use Digital Coupons If Retailers Offered Them
33 Percent Of Grocery Customers Would Use Digital Coupons If Retailers Offered Them
January 29, 2018  |  Retail

Grocery shopping is clearly no longer confined to the aisles of the local Kroger or even a superstore like Target or Walmart. With services like...

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Weirdness Is Currency In The Attention Economy
Weirdness Is Currency In The Attention Economy
January 26, 2018  |  Retail

Playing with one’s food is all part of the Kentucky Fried Chicken (KFC) value proposition. There was the Watt A Box that let customers charge...

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Mastercard Encourages People To ‘Start Something Priceless’
Mastercard Encourages People To ‘Start Something Priceless’
January 19, 2018  |  Payment Methods

Mastercard announced on Thursday (Jan. 18) the launch of “Start Something Priceless,” a new campaign in which the payment company is trying to inspire people...

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Amex Advance Uses Data For More Targeted Ads, Experiences
Amex Advance Uses Data For More Targeted Ads, Experiences
November 08, 2017  |  Consumer Insights

American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help...

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Just _______ Me: Venmo Launches New Branding Campaign
Just _______ Me: Venmo Launches New Branding Campaign
October 16, 2017  |  Digital Payments

Venmo has a new creative campaign, but if you like it, don’t rave about it — just _______ them. That’s how the FinTech’s new creative content...

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Location Is Everything – In QSRs As In Real Estate
Location Is Everything – In QSRs As In Real Estate
October 12, 2017  |  ResTech

Advertising is a challenge in the omnichannel age, no matter who you are — but perhaps for none more so than quick service restaurants (QSRs), at...

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Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
October 10, 2017  |  Retail

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news...

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Oops. Amazon Bungles Baby Registry Email To Customers
Oops. Amazon Bungles Baby Registry Email To Customers
September 20, 2017  |  Retail

Normally an email from Amazon telling you someone paid for a gift off your baby registry is good news — another need met, another dollar saved....

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