marketing

Why Retail Wishes Every Year Could Be The Year Of The Dog

Why Retail Wishes Every Year Could Be The Year Of The Dog
Why Retail Wishes Every Year Could Be The Year Of The Dog
February 17, 2018  |  Merchant Innovation

Yesterday marked the beginning of the Chinese New Year, and this year it’s the Year of the Dog. Get the Full Story Complete the form to unlock...

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Shping Incentivizes Consumer Engagement With Brands For Digital Coins
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
February 16, 2018  |  Retail

To research a product, potential customers may turn to Google. But finding product information can be a bit of a cumbersome process. Consumers may have...

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Mastercard Partners With Soccer Player Pele For Priceless Campaign
Mastercard Partners With Soccer Player Pele For Priceless Campaign
February 13, 2018  |  Mastercard

Mastercard wants to “Start Something Priceless” for UEFA Champions League fans through a partnership with famed Brazilian soccer player Pelé. Get the Full Story Complete the...

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Staying Original In A World Full Of Imitators
Staying Original In A World Full Of Imitators
February 12, 2018  |  Retail

When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...

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The Passion Payoff: Evolution Of Mastercard’s ‘Priceless’ Campaign
The Passion Payoff: Evolution Of Mastercard’s ‘Priceless’ Campaign
February 12, 2018  |  Mastercard

Ending poverty, fighting cancer, and bringing women into tech fields: all in a day’s work, along with simpler pleasures like reading a book with one’s...

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Quick-Service Restaurants (QSRs) Use In-Store Promotions And Events For A Competitive Edge
Quick-Service Restaurants (QSRs) Use In-Store Promotions And Events For A Competitive Edge
February 12, 2018  |  Retail

For nearly three decades, customers of McDonald’s have been able to buy burgers, fries and chance to play an in-house game of McDonald’s Monopoly. By...

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In The Age Of Big Data, Why Are We Still Flying Blind?
In The Age Of Big Data, Why Are We Still Flying Blind?
February 12, 2018  |  Data & Research

In a world where we’re bombarded daily — even hourly — by data points on everything from stock prices and market cap to retail sales and...

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Gift Cards: Not Just For Merchant Apps Or The Holidays
Gift Cards: Not Just For Merchant Apps Or The Holidays
February 08, 2018  |  Retail

Merchants may be able to deliver the best experiences to their customers through their own apps, but not all customers want to take up hundreds...

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