marketing

The Greatest Show On Commerce Turf

The Greatest Show On Commerce Turf
The Greatest Show On Commerce Turf
February 03, 2018  |  Commerce

The big competition this weekend will take place on the football field, when more than 100 million people will tune in tomorrow night to see if the Eagles...

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The Digital Secret To Storefront ‘Surprise And Delight’
The Digital Secret To Storefront ‘Surprise And Delight’
February 02, 2018  |  Omnicommerce

Brick-and-mortar retailers have an opportunity to surprise and delight shoppers with digital, connected and omnichannel experiences in the physical store, but many are struggling to...

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Starbucks’ Frappuccino Happy Hour Doesn’t Produce Expected Sales Results
Starbucks’ Frappuccino Happy Hour Doesn’t Produce Expected Sales Results
January 30, 2018  |  Retail

Picture this while yet another snowstorm looms in the forecast — think of spring: The sun is shining, the temperature is starting to rise — and Starbucks...

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33 Percent Of Grocery Customers Would Use Digital Coupons If Retailers Offered Them
33 Percent Of Grocery Customers Would Use Digital Coupons If Retailers Offered Them
January 29, 2018  |  Retail

Grocery shopping is clearly no longer confined to the aisles of the local Kroger or even a superstore like Target or Walmart. With services like...

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Weirdness Is Currency In The Attention Economy
Weirdness Is Currency In The Attention Economy
January 26, 2018  |  Retail

Playing with one’s food is all part of the Kentucky Fried Chicken (KFC) value proposition. Get the Full Story Complete the form to unlock this...

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Mastercard Encourages People To ‘Start Something Priceless’
Mastercard Encourages People To ‘Start Something Priceless’
January 19, 2018  |  Mastercard

Mastercard announced on Thursday (Jan. 18) the launch of “Start Something Priceless,” a new campaign in which the payment company is trying to inspire people...

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Amex Advance Uses Data For More Targeted Ads, Experiences
Amex Advance Uses Data For More Targeted Ads, Experiences
November 08, 2017  |  Consumer Insights

American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help...

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Just _______ Me: Venmo Launches New Branding Campaign
Just _______ Me: Venmo Launches New Branding Campaign
October 16, 2017  |  Digital Payments

Venmo has a new creative campaign, but if you like it, don’t rave about it — just _______ them. Get the Full Story Complete the form...

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