Mars

Mars and Kellanova Forge Ahead in Digital Innovations Post-Acquisition
Mars and Kellanova Forge Ahead in Digital Innovations Post-Acquisition
August 15, 2024  |  Retail

In the wake of Mars’ recent acquisition of Kellanova, both companies are navigating a digital landscape to assert their leadership in digital innovation. Mars, a...

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Mars Bids for Snack Giant Kellanova in $30 Billion Deal
Mars Bids for Snack Giant Kellanova in $30 Billion Deal
August 05, 2024  |  Acquisitions

Mars is reportedly in discussions to acquire snack maker Kellanova in a deal worth about $30 billion. The purchase could come about “imminently,” The Wall...

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices
Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices
October 27, 2023  |  Retail

The rising cost of candy has reportedly led consumers to rethink their Halloween plans. Candy and gum prices rose by 7.5% in September compared to...

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Wonder Nabs Blue Apron for $103 Million Amid Meal Delivery Consolidation
Wonder Nabs Blue Apron for $103 Million Amid Meal Delivery Consolidation
September 29, 2023  |  Acquisitions

As competition for consumers’ meal delivery spend heats up across businesses ranging from direct-to-consumer (D2C) sites and major food brands to restaurants and aggregators, Wonder...

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Grocery Shrinkflation Adds to Shopper Frustration
Grocery Shrinkflation Adds to Shopper Frustration
July 24, 2023  |  Economy

As food prices rise, many consumer-packaged goods (CPG) brands seem to be reducing the amount of product per package, and consumers are taking note. In...

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Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
July 05, 2023  |  Acquisitions

As consumers increasingly seek out quick, simple meal options in stores and online, Mars is getting into the space with its latest acquisition. On Wednesday...

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Mars, Chewy and Petco Double-Down on Pet Essentials
Mars, Chewy and Petco Double-Down on Pet Essentials
March 29, 2023  |  Retail

The Amazon and Walmart of pet product retailers — Chewy and Petco  — know that pets are more than just animals to many people —...

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Mars CEO Aims to Double Sales by Investing in Pets
Mars CEO Aims to Double Sales by Investing in Pets
March 23, 2023  |  Retail

In a bid to double its sales, candymaker Mars is upping its focus on pets. The maker of brands such as Snickers and M&Ms now...

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