Match

Dating Apps Target ‘Dating Sunday’ Boom to Push Paid Plans
Dating Apps Target ‘Dating Sunday’ Boom to Push Paid Plans
January 08, 2024  |  Subscriptions

With consumers following up on their New Year’s resolutions to get out there, dating apps are looking to seize on the start-of-year boom to drive...

READ MORE >
Subscription Businesses Test New Pricing Models to Curb Membership Churn
Subscription Businesses Test New Pricing Models to Curb Membership Churn
August 30, 2023  |  Subscriptions

The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking...

READ MORE >
Tinder Owner Sues Google Over Play Store Fees
Tinder Owner Sues Google Over Play Store Fees
May 10, 2022  |  ANTITRUST

Match Group, the dating apps maker, has sued Google on Monday in what it says is a last-ditch effort to stop Tinder and its other...

READ MORE >
Facebook Dating Enhances Cross-App Integration
Facebook Dating Enhances Cross-App Integration
November 21, 2019  |  Facebook

Facebook Dating users can now add their Facebook or Instagram Stories to their dating profiles. Launched in September, Facebook Dating was created to give users...

READ MORE >
Facebook Dating App Users Can Now Secretly Alert Crushes
Facebook Dating App Users Can Now Secretly Alert Crushes
May 01, 2019  |  Facebook

Facebook is expanding its Dating feature to fourteen more countries, announcing Tuesday (April 30) that the service is now available in 19 countries. According to...

READ MORE >
Facebook Employees Testing Out Dating Product
Facebook Employees Testing Out Dating Product
August 06, 2018  |  Facebook

Two months after announcing its dating service, Facebook is testing it out internally with employees. The company confirmed to The Verge that the product is...

READ MORE >
Facebook’s Dating App Announcement Sends Match Stocks Downward
Facebook’s Dating App Announcement Sends Match Stocks Downward
May 02, 2018  |  Facebook

Facebook’s plan to offer online dating on the platform has had an impact on Match’s stock, with its shares trading down about 22 percent. Match...

READ MORE >