mattel

Parents Are Buying Their Kids Experiences, Not Toys

Parents Are Buying Their Kids Experiences, Not Toys
Parents Are Buying Their Kids Experiences, Not Toys
April 24, 2024  |  Retail

Toy and game companies are seeing sales declines, as parents opt to spend on making memories for their children rather than on new products for...

READ MORE >
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. Get...

READ MORE >
Dove Makes Sure Pop-Up Bubble Hasn’t Popped 
Dove Makes Sure Pop-Up Bubble Hasn’t Popped 
February 17, 2024  |  Retail

The pop-up shop may not be the novel trend it once was, but brands are still using the buzz-generating model to create real-world connections with...

READ MORE >
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

READ MORE >
Barbie’s New Role: Picking up Mattel’s Toy Sales 
Barbie’s New Role: Picking up Mattel’s Toy Sales 
October 26, 2023  |  Retail

In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion,...

READ MORE >
Is AI Rolling the Dice or Draining the Fun From Board Games?
Is AI Rolling the Dice or Draining the Fun From Board Games?
September 30, 2023  |  Artificial Intelligence

If artificial intelligence (AI) couldn’t infiltrate more than enough, it has now made its way into the games we know and love. Get the Full...

READ MORE >
Skechers Joins Brands Launching Restaurants to Build Consumer Connections
Skechers Joins Brands Launching Restaurants to Build Consumer Connections
September 20, 2023  |  ResTech

At a Skechers location in Gardena, Calif., shoppers can buy not only shoes, but also a burger and fries — the latest instance of a...

READ MORE >
Gap Up 10% as New CEO Richard Dickson Brings Hope for Turnaround
Gap Up 10% as New CEO Richard Dickson Brings Hope for Turnaround
August 22, 2023  |  Retail

Gap has a new CEO, Richard Dickson, beginning Tuesday (Aug. 22), in a move that reportedly signals renewed optimism for the company. Get the Full Story Complete...

READ MORE >