Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday...
Amazon says it will begin letting consumers buy real-world products from inside virtual spaces. Amazon Anywhere, an “immersive shopping experience” announced Tuesday (May 9), lets...
As restaurants look to step up their acquisition and retention initiatives, going beyond strategies that have become the industry standard, cross-brand rewards enable them to...
While its Reality Labs unit continues hemorrhaging money, Meta is far from giving up on the metaverse, even as it pursues other less visionary projects...
Rising next-gen social engagement platforms are not on the metaverse or Web3 but rather simplified and streamlined text-based apps that draw together like-minded users and...
Meta is reportedly readying layoffs that will impact its flagship social media platforms. The company told managers to be prepared for layoff announcements Wednesday (April...
Meta is lowering the age requirement for entry to a virtual reality (VR) platform. Previously limited to those 18 or older, Meta Horizon Worlds will...
While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...