Mirror

Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
July 01, 2020  |  Partnerships

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for...

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Lululemon Enters Deal To Buy Interactive Fitness Firm MIRROR For $500M
Lululemon Enters Deal To Buy Interactive Fitness Firm MIRROR For $500M
June 29, 2020  |  Partnerships

Lululemon has entered into an agreement to buy in-home fitness company MIRROR for $500 million, according to a Monday (June 29)  press release. MIRROR, launched in...

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Smart Fitness Tech Brings The Boutique In-Studio Class Experience Home
Smart Fitness Tech Brings The Boutique In-Studio Class Experience Home
March 12, 2018  |  Retail

Spinning. Pilates. Barre. No matter how consumers decide to get their fitness fixes, boutique fitness studios that focus on a specific workout are booming. These...

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