For the 4,000 food trucks that serve 2.5 billion consumers each year — and bring in more than $1 billion — making a profit takes...
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Rewards card? Meh. Most consumers are members of more loyalty programs than they care to track, let alone spend enough using to actually receive worthwhile...
Whether a company is looking to expand its customer base by debuting a new product or into a new geographic market, sometimes it is easier...