Beyond the buzzword that is tokenization, the reality is that replacing sensitive data with unique identifiers is not the bulletproof method that some may think it is. That’s because standards are lacking, and according to GEOBRIDGE CTO Jason Way, who describes the “extra mile” that...
The European Union’s (EU) new data privacy law isn’t being followed by some of the globe’s biggest technology companies, according to research from the EU Institute. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
California’s new consumer privacy law is facing a backlash from businesses around the U.S. which contend the law will hurt all sorts of companies, whether it’s retailers or customer loyalty programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
The state of California passed a new digital privacy law that provides consumers with more transparency and control over their digital data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
It brings in customers, and matches them with the products they want at the right time. It helps determine what offers and discounts might trigger purchases. It is part of the digital bloodstream of voice-activated devices such as Amazon’s Alexa, along with connected cars. Get...
Verizon is getting accolades from Senator Ron Wyden, the Democrat from Oregon, for deciding to stop selling real-time location data to outside parties — and he called on the other wireless telecommunications providers to follow suit. Get the Full Story Complete the form to unlock...
Acxiom, the data foundation geared toward marketers, announced Monday (June 18) that, based on a new report in conjunction with the Data & Marketing Association (DMA), U.S. consumers are becoming more open to engaging in data exchanges in return for better offers and services. Get...
Equifax, the embattled credit scoring company announced Thursday (June 14) that it named Bryson Koehler as Chief Technology Officer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
GDPR has organizations worried about how they handle personal data – but what if consumer authentication and security could be achieved without any data at all? According to Boloro CEO Karl P. Kilb III, orgs could do exactly that by turning to multi-channel, multi-factor authentication...
