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Big Retailers Turn to Shoppable Livestreams to Engage and Entertain Consumers

Big Retailers Turn to Shoppable Livestreams to Engage and Entertain Consumers
Big Retailers Turn to Shoppable Livestreams to Engage and Entertain Consumers
December 17, 2021  |  Retail

At a time of unprecedented connectivity, consumer messaging matters more than ever and retailers are taking notice. Get the Full Story Complete the form to...

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Social Media Firms May See $10B Loss in Sales From Apple Changes
Social Media Firms May See $10B Loss in Sales From Apple Changes
October 31, 2021  |  Apple

Several social media platforms, including Snap, Facebook, Twitter and YouTube, will see revenues affected drastically by Apple’s privacy settings changes on iPhones, Financial Times (FT)...

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Today in Data: Amazon Q3 Earnings Coming, Mattel Confident About Holidays, AR Pushing Social Commerce
Today in Data: Amazon Q3 Earnings Coming, Mattel Confident About Holidays, AR Pushing Social Commerce
October 25, 2021  |  Today In Data

Mattel is relying on “scale and expertise” heading into holiday shopping season amid supply chain bottlenecks. Plus, Snapchat sees augmented reality as the key to...

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Snap Says Its Ad Business Dropped After Apple Changed Rules
Snap Says Its Ad Business Dropped After Apple Changed Rules
October 22, 2021  |  Apple

Snap is seeing its shares suffer after saying its growth might be stunted for the current quarter as a result of Apple’s recent privacy changes,...

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Commerce Is Fast Becoming The New Battleground For Social Media Giants
Commerce Is Fast Becoming The New Battleground For Social Media Giants
July 30, 2021  |  Social Commerce

Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users...

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Snapchat Debuts Personalized Snap Map
Snapchat Debuts Personalized Snap Map
July 28, 2021  |  Mobile

Snap has debuted a new map feature to help users discover new businesses, log favorite spots and get personalized recommendations, according to a company blog...

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Snapchat, Twitter Gains Reflect Social Media’s Growing Commerce Ambitions
Snapchat, Twitter Gains Reflect Social Media’s Growing Commerce Ambitions
July 23, 2021  |  Social Commerce

It was a good day in earnings for social media networks yesterday, as both Twitter and Snap Inc. reported their strongest growth in years, narrowing...

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Snapchat Posts Blow Out Q2 As Revenues Double and Active User Growth Hits 4-Year High
Snapchat Posts Blow Out Q2 As Revenues Double and Active User Growth Hits 4-Year High
July 22, 2021  |  Earnings

Given that shares of Snap had risen more than 150 percent over the past 12 months, one could argue that the $95 billion owner of...

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