Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Influencers Harness AI to Boost Fame and Fortune
Influencers Harness AI to Boost Fame and Fortune
April 15, 2024  |  artificial intelligence

Artificial intelligence (AI) is having a Kim Kardashian moment.  Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness...

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Will Retail Media Drive eCommerce Brand Revenue?
Will Retail Media Drive eCommerce Brand Revenue?
April 15, 2024  |  Retail

As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...

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LinkedIn Adds Independent Creators’ Content to Its Advertising Options
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024  |  Social Commerce

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These...

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Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

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Meta Rolls Out Newest Version of AI Chips
Meta Rolls Out Newest Version of AI Chips
April 10, 2024  |  Artificial Intelligence

Meta introduced the latest iteration of its custom-made chips designed for artificial intelligence workloads. The new version marks a performance improvement over the previous generation of...

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YouTube Enables Creators to Curate Products, Build Virtual Store
YouTube Enables Creators to Curate Products, Build Virtual Store
April 09, 2024  |  Social Commerce

YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the...

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Meta Disputes FTC Claims That Instagram, WhatsApp Acquisitions Harmed Consumers
Meta Disputes FTC Claims That Instagram, WhatsApp Acquisitions Harmed Consumers
April 05, 2024  |  Meta

Meta Platforms asked a judge Friday (April 5) to throw out an antitrust lawsuit filed against it by the Federal Trade Commission. In a court filing, the...

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Microsoft Pushes LinkedIn Further Into the Connected Economy
Microsoft Pushes LinkedIn Further Into the Connected Economy
April 05, 2024  |  Connected Economy

LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...

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Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024  |  Social Commerce

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...

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