subscription commerce

The use of a recurring, usually monthly, payment business model so consumers and businesses can access products and services on a regular basis. The most popular subscription commerce businesses are streaming services (e.g. Spotify, Netflix), digital media (e.g. Wall Street Journal, Bloomberg), “box of the month” categories (e.g. StitchFix, Barkbox, FabFitFun). Businesses use the subscription commerce model to make access to valuable products more affordable by eliminating the need to make a one-time purchase, e.g. Salesforce, Microsoft Office, fraud and security software).

Say Hello to the Unsubscribe Olympics and the Resolution Economy

Say Hello to the Unsubscribe Olympics and the Resolution Economy
Say Hello to the Unsubscribe Olympics and the Resolution Economy
January 01, 2026  |  Subscriptions

The digital economy has a seasonal rhythm. Late December is when consumers “zero out” recurring payments — a thumb-scroll through bank apps and email receipts....

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AppDirect Acquires vCom to Bolster ‘Everything Store’ for B2B
AppDirect Acquires vCom to Bolster ‘Everything Store’ for B2B
December 10, 2025  |  Partnerships

B2B commerce platform AppDirect has acquired vCom, an IT lifecycle management provider for midsize companies. The closure of the $100 million deal, announced Wednesday (Dec....

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Klarna to Launch Global Subscription Membership Program
Klarna to Launch Global Subscription Membership Program
October 27, 2025  |  Subscriptions

Klarna has unveiled a new global subscription membership program that includes two tiers offering cash back, travel perks, lifestyle rewards and other premium benefits. The...

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Spotify Brings Back Messaging Feature for Subscribers
Spotify Brings Back Messaging Feature for Subscribers
August 26, 2025  |  Streaming

Spotify is launching a messaging feature for its free and premium subscribers. “Whether you’re sharing a new audiobook with a friend for book club, bonding...

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Rent the Runway Plans to Double Inventory to Retain Subscribers
Rent the Runway Plans to Double Inventory to Retain Subscribers
June 17, 2025  |  Subscriptions

Rent the Runway reportedly expects greater selection and cost-effectiveness to help it keep the recent momentum it has gained in growing its base of active subscribers....

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Walmart and Amazon Chase Agentic AI, Robotic Warehouses and Customer Loyalty
Walmart and Amazon Chase Agentic AI, Robotic Warehouses and Customer Loyalty
June 06, 2025  |  Retail

Retailers like Amazon and Walmart don’t just battle for consumer spend in brick-and-mortar or online. They battle everywhere, all the time. As shoppers shift habits...

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OpenAI Added 1 Million Paying Businesses Subscribers Since February
OpenAI Added 1 Million Paying Businesses Subscribers Since February
June 04, 2025  |  Artificial Intelligence

OpenAI reportedly added 1 million paying business subscribers since February. Those additions lifted the number of such subscribers from two million in February to three...

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Netflix Reportedly Weaving GenAI Ads Into Programming
Netflix Reportedly Weaving GenAI Ads Into Programming
May 15, 2025  |  Streaming

Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads...

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