Threads

Threads User Engagement Drops to 4 Minutes From 19 Minutes

Threads User Engagement Drops to 4 Minutes From 19 Minutes
Threads User Engagement Drops to 4 Minutes From 19 Minutes
July 21, 2023  |  Social Commerce

Threads’ user engagement reportedly continued to decline in the second week since its launch. The average time iOS and Android users spend on the Meta-owned social...

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Musk: Twitter Still Cash Negative as Ad Revenues Plunge 50%
Musk: Twitter Still Cash Negative as Ad Revenues Plunge 50%
July 16, 2023  |  Social Commerce

Twitter’s owner says the platform has yet to see a positive cash flow. In a Twitter conversation Saturday (July 15), Elon Musk said the company...

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Threads Sees Drop-Off in Engagement After Rapid Growth
Threads Sees Drop-Off in Engagement After Rapid Growth
July 14, 2023  |  Facebook / Meta

Threads is reportedly experiencing a drop-off in growth and engagement about a week after its debut. The slowdown experienced by Threads, which is Meta’s new text-based social...

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It’s a ’90s Browser War Redux as Musk and Meta Enter AI Race
It’s a ’90s Browser War Redux as Musk and Meta Enter AI Race
July 13, 2023  |  Artificial Intelligence

It’s a large language model (LLM) landscape, and we’re just living in it. There are more generative artificial intelligence (AI) platforms in the market now...

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Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?
Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?
July 13, 2023  |  Social Commerce

Is the social media landscape too crowded? The winners of today’s attention economy don’t seem to think so. That’s why Meta, the parent company of...

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Threads Tops ChatGPT’s Record With 100 Million Users in 5 Days
Threads Tops ChatGPT’s Record With 100 Million Users in 5 Days
July 10, 2023  |  Facebook / Meta

Meta’s Threads passed the 100-million user mark this weekend, five days after launching. “That’s mostly organic demand, and we haven’t even turned on many promotions yet,” Meta CEO...

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Apple Plants Roots in Threads as Users Approach 100 Million 
Apple Plants Roots in Threads as Users Approach 100 Million 
July 09, 2023  |  Mobile Commerce

Apple appears to be all-in on Meta’s new text-based app Threads. A report Sunday by 9to5Mac notes that the platform is on the brink of surpassing...

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Meta Reports 70 Million Threads Sign-ups in First 2 Days
Meta Reports 70 Million Threads Sign-ups in First 2 Days
July 07, 2023  |  Mobile

Meta reported that its new Threads app gained 70 million sign-ups in its first two days. “70 million sign-ups on Threads as of this morning,” Meta...

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