Victoria’s Secret

Victoria’s Secret Ditches the Runway for Film, but Will Consumers Care? 

Victoria’s Secret Ditches the Runway for Film, but Will Consumers Care? 
Victoria’s Secret Ditches the Runway for Film, but Will Consumers Care? 
May 15, 2023  |  Retail

Victoria’s Secret (VS) is reviving its iconic fashion show but with a fresh approach. Instead of the traditional runway event, the brand is featuring women...

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Adore Me Teams With Walmart to Reach New Customers
Adore Me Teams With Walmart to Reach New Customers
May 03, 2023  |  Retail

Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. Get the Full Story Complete the form to unlock this article and...

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Merchants Say Defeating Checkout Friction Defines Retail’s New Reality
Merchants Say Defeating Checkout Friction Defines Retail’s New Reality
March 30, 2023  |  Retail

Want more loyal customers? Give them a smooth checkout experience and the payment options and shopping features they desire. It’s not rocket science, but it...

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DoorDash Debuts New Shopping Features and Retail Partners
DoorDash Debuts New Shopping Features and Retail Partners
March 23, 2023  |  Delivery

DoorDash is continuing its diversification efforts with a series of new retail partnerships. Get the Full Story Complete the form to unlock this article and...

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Victoria’s Secret Pilots New Loyalty Rewards Program and Sunsets PINK Nation
Victoria’s Secret Pilots New Loyalty Rewards Program and Sunsets PINK Nation
February 27, 2023  |  Retail

Lingerie sector mainstay Victoria’s Secret is starting 2023 aggressively, first completing its acquisition of digital-first brand Adore Me in January and now announcing a pilot for its new...

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Victoria’s Secret Announces CEO Change and Acquisition Completion
Victoria’s Secret Announces CEO Change and Acquisition Completion
January 04, 2023  |  Retail

Victoria’s Secret’s transformation will continue with a new brand CEO and a newly acquired company.  Get the Full Story Complete the form to unlock this...

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Victoria’s Secret Looks to Woo ‘Very Cautious’ Customers With Newness
Victoria’s Secret Looks to Woo ‘Very Cautious’ Customers With Newness
December 01, 2022  |  Retail

Victoria’s Secret is hoping to entice customers with both bargains and innovation as sales drop. Get the Full Story Complete the form to unlock this...

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Adore Me Sheds Light on D2C Prowess That Brought Victoria’s Secret to Its Door
Adore Me Sheds Light on D2C Prowess That Brought Victoria’s Secret to Its Door
November 02, 2022  |  Partnerships

It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader...

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