Victoria’s Secret

Victoria’s Secret Pilots New Loyalty Rewards Program and Sunsets PINK Nation
Victoria’s Secret Pilots New Loyalty Rewards Program and Sunsets PINK Nation
February 27, 2023  |  Retail

Lingerie sector mainstay Victoria’s Secret is starting 2023 aggressively, first completing its acquisition of digital-first brand Adore Me in January and now announcing a pilot for its new...

READ MORE >
Victoria’s Secret Announces CEO Change and Acquisition Completion
Victoria’s Secret Announces CEO Change and Acquisition Completion
January 04, 2023  |  Retail

Victoria’s Secret’s transformation will continue with a new brand CEO and a newly acquired company.  The lingerie and beauty products retailer announced Tuesday (Jan. 3)...

READ MORE >
Victoria’s Secret Looks to Woo ‘Very Cautious’ Customers With Newness
Victoria’s Secret Looks to Woo ‘Very Cautious’ Customers With Newness
December 01, 2022  |  Retail

Victoria’s Secret is hoping to entice customers with both bargains and innovation as sales drop. Speaking during an earnings call Thursday (Dec. 1), CEO Martin...

READ MORE >
Adore Me Sheds Light on D2C Prowess That Brought Victoria’s Secret to Its Door
Adore Me Sheds Light on D2C Prowess That Brought Victoria’s Secret to Its Door
November 02, 2022  |  Acquisitions

It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader...

READ MORE >
Victoria’s Secret Acquires Adore Me to Expand Digital Offerings
Victoria’s Secret Acquires Adore Me to Expand Digital Offerings
November 01, 2022  |  Retail

Victoria’s Secret has acquired digitally-native intimates brand Adore Me, a move designed to help the lingerie and beauty products retailer as it looks to expand...

READ MORE >
Victoria’s Secret Looks to Woo ‘Broader, More Loyal’ Base
Victoria’s Secret Looks to Woo ‘Broader, More Loyal’ Base
October 13, 2022  |  Retail

Victoria’s Secret will meet with investors and analysts Thursday (Oct. 13) as the lingerie and beauty product company looks to ignite growth after a rocky...

READ MORE >
Transformation of Victoria’s Secret Hindered By Slow Consumer Spending
Transformation of Victoria’s Secret Hindered By Slow Consumer Spending
August 25, 2022  |  Retail

Victoria’s Secret is still trying to find footing with its brand transformation, but the company said Wednesday (Aug. 24) in earnings materials released along with...

READ MORE >
Victoria’s Secret Quietly Announces Management Layoffs
Victoria’s Secret Quietly Announces Management Layoffs
July 13, 2022  |  Personnel

The transition away from a focus on lingerie models to inclusion continues to be a rocky one for Victoria’s Secret, which quietly laid off about...

READ MORE >
Today in Retail: Victoria’s Secret Shift Not Catching on With Shoppers Yet; Belk and Conn’s Collaborate on Store-in-Store Home Furnishings Offering
Today in Retail: Victoria’s Secret Shift Not Catching on With Shoppers Yet; Belk and Conn’s...
June 01, 2022  |  Retail

Today in retail, eobuwie takes the shoes out of traditional shoe stores across Poland, and payment declines are on the rise as inflation increases. Plus,...

READ MORE >