Victoria’s Secret (VS) is reviving its iconic fashion show but with a fresh approach. Instead of the traditional runway event, the brand is featuring women...
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the...
Want more loyal customers? Give them a smooth checkout experience and the payment options and shopping features they desire. It’s not rocket science, but it...
DoorDash is continuing its diversification efforts with a series of new retail partnerships. The delivery company announced Thursday (March 23) it had added Lush Cosmetics,...
Lingerie sector mainstay Victoria’s Secret is starting 2023 aggressively, first completing its acquisition of digital-first brand Adore Me in January and now announcing a pilot for its new...
Victoria’s Secret’s transformation will continue with a new brand CEO and a newly acquired company. The lingerie and beauty products retailer announced Tuesday (Jan. 3)...
Victoria’s Secret is hoping to entice customers with both bargains and innovation as sales drop. Speaking during an earnings call Thursday (Dec. 1), CEO Martin...
It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader...