Virtual Dining Concepts

Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  Restaurant innovation

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

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MrBeast Burger Taps In-Car Payments to Boost Convenience
MrBeast Burger Taps In-Car Payments to Boost Convenience
March 15, 2023  |  Restaurant innovation

As restaurants remove payment friction to drive digital sales, MrBeast Burger is leveraging in-car capabilities. Tech provider Mavi.io, which creates in-car ordering and payment features,...

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Virtual Dining Concepts Debuts TikTok Kitchen
Virtual Dining Concepts Debuts TikTok Kitchen
December 17, 2021  |  Social Commerce

On Friday (Dec. 17), Virtual Dining Concepts announced the rollout of TikTok Kitchen as part of its partnership with short-form video platform TikTok, according to...

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Buddy Valastro Joins List of Celebrities Launching Virtual Brands for Digital Ordering
Buddy Valastro Joins List of Celebrities Launching Virtual Brands for Digital Ordering
September 28, 2021  |  Restaurant innovation

Buddy Valastro, a celebrity baker made famous by the series “Cake Boss,” among other reality shows, announced Tuesday (Sept. 28) that he is launching a...

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