Retail Expansions In Social Commerce And D2C Business Models

By  |  June 25, 2020
 | 
Retail Expansions In Social Commerce, D2C

Instagram is providing social shopping to additional businesses, including its own community of influencers, as social commerce maintains its pandemic-fueled momentum. And Newegg is mastering the art of the pivot, having piloted a unique business model with a platform that directly connects suppliers and consumers. All this, Today in Data.

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    Data:

    2011: The year Newegg launched a marketplace model where other sellers accessed its eCommerce platform.

    $186B: Amount of social commerce sales in China in 2019.

    102%: YOY increase in unique visitors Newegg achieved in its new business model pilot.

    90%: Share of business decision-makers who said digital commerce will become their most important sales channel within one to three years.

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    80: Number of brands that Sephora says it has put onto Instagram checkout.


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