Ensuring BNPL Satisfaction Across Sales Channels

Consumers Want BNPL to Work as Well In-Store as Online   In-store BNPL use rose 41% this holiday season, but 76% of consumers want to get in and out of a store quickly. In the “Buy Now, Pay Later Tracker®,” a collaboration with Splitit, PYMNTS explains why merchants risk losing valuable customers if they don’t provide a seamless experience across all sales channels.
Inside the January Tracker
  • Merchants can reap big benefits by offering installment options in-store and online, provided they can do so seamlessly
  • Customers looking for deals in their holiday shopping this year turned to BNPL more than ever before
  • BNPL’s in-store availability can build brand recognition and loyalty, but merchants must be aware of potential hiccups and be ready to counter them

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