White-Label Credit Usage Is on the Upswing in 2023
Merchants Reaping Economic Benefit of Co-Branded Store Card Momentum
The “Credit Card Tracker®,” a collaboration with Discover® Global Network, examines how co-branded store cards help capitalize on consumer interest in store cards while creating better customer experiences and economic returns for the merchant.
Inside the April Tracker
In early 2022, 28% of consumers had a store card — and by the end of the year, the use of and interest in store cards appeared to grow.
The Federal Reserve released data showing that credit card balances and delinquencies are rising, and major retailers are tempering sales expectations.
Despite the challenges, store cards offer reward advantages to consumers and revenue avenues for retailers.