Merchants Reaping Economic Benefit of Co-Branded Store Card Momentum
White-Label Credit Usage Is on the Upswing in 2023
The “Credit Card Tracker®,” a collaboration with Discover® Global Network, examines how co-branded store cards help capitalize on consumer interest in store cards while creating better customer experiences and economic returns for the merchant.
Inside the April Tracker
- In early 2022, 28% of consumers had a store card — and by the end of the year, the use of and interest in store cards appeared to grow.
- The Federal Reserve released data showing that credit card balances and delinquencies are rising, and major retailers are tempering sales expectations.
- Despite the challenges, store cards offer reward advantages to consumers and revenue avenues for retailers.
