Subscription Commerce

Special Perks and Social Media Connections Boost Subscriber Loyalty, Build Community

Savvy subscription providers see an opportunity to blend the consumer’s desire to indulge in self-care with community-driven online experiences. Lifestyle subscription box provider FabFitFun’s Michael Broukhim explains how social media and member-only forums drive member loyalty and create beneficial feedback loops in this month’s Subscription Commerce Tracker, a PYMNTS and Vindicia collaboration.

Inside the February Tracker
  • An interview with Michael Broukhim, co-founder and co-CEO of lifestyle membership FabFitFun, on how the company aims to build subscription box loyalty with personalized products and community-driven experiences
  • The latest subscription commerce ecosystem headlines, including how many consumers are frustrated with the explosion of too many choices presented on video streaming services and how consumers across all generations spend an average of approximately $278 per month on streaming services
  • PYMNTS Intelligence analyzing how a personalized experience has always been important to subscription commerce, but it is becoming vital to customer engagement in an increasingly crowded market

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