Chipotle news and trends

Chipotle Says Value Keeps Customers Coming Back Despite Rising Prices

April 24, 2024
Receipt Data May Be Key to More Efficient Customer Experiences
Retail // March 19, 2024

Businesses looking to keep consumers coming back by offering the most efficient customer experience may want to look to receipt data, at least if financial institutions and FinTechs have anything to say about it. By the Numbers The 2023 PYMNTS Intelligence study “Meeting the Need...

Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Loyalty & Rewards // January 15, 2024

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more consumers.   In an interview with PYMNTS, Stephanie Perdue, vice president of brand marketing at the fast-casual brand, explained that the...

Restaurant Loyalty Programs’ Birthday Rewards Don’t Win Over Many Consumers
Consumer Insights // December 29, 2023

Restaurants touting their birthday deals to win over digital loyalty members may find that these offers do not go as far as they might expect, PYMNTS Intelligence suggests. By the Numbers The new study “Personalized Offers Are Powerful — But Too Often Off-Base,” a PYMNTS...

Robotics Took Center Stage in Restaurants in 2023, Despite Consumer Hesitation
ResTech // December 19, 2023

Throughout 2023, more restaurants turned to kitchen automation to drive back-of-house efficiency, even as consumers have resisted the increasing automation of the industry. In October, Chipotle announced that it was working with automated food service platform Hyphen to test a “cobotic” (short for “cooperative robotics”)...

Interviews & Exclusives
Restaurants Go All-In on Smart Digital, but Consumers Remain Wary

November 24, 2023
Restaurants are increasingly adopting automation, artificial intelligence (AI) and robots across all areas of operation, but these efforts are not always a surefire hit. A Chick-fil-A in Valrico, Florida, for instance, became one of the most recent restaurants to try drone delivery last week, kicking off automated delivery with DroneUp, per the restaurant’s Instagram post. […]

Quick Service Restaurants Double-Down on Technology to Gain Customers

November 01, 2023
The food service sector is transforming rapidly, and surviving in such a changing environment requires agile retail strategies.  In the last two years, due to high inflation, restaurants have been...

Restaurants Push Rewards as Digital Growth Stalls

May 26, 2023
After a surge in digital engagement with restaurants in the early stages of the pandemic, consumers around the world, it seems, have been pulling back, prompting restaurants to step up...

Restaurant Industry Dining out on College Students’ Changing Habits

September 05, 2022
As students return to college campuses this fall, food service businesses are finding that their dining habits are finally beginning to look more like they did before the start of...

Quick Reads
Chipotle Says Value Keeps Customers Coming Back Despite Rising Prices

April 24, 2024
Higher prices at Chipotle haven’t kept customers from visiting and spending at the fast-casual restaurant. They’re doing so because of value, executives said during the company’s quarterly earnings call. Chipotle saw its comparable restaurant sales increase 7% year over year during the first quarter, the company said in a Wednesday (April 24) earnings release. The company attributed […]

Chipotle and McDonald’s to Raise Prices in California After Minimum Wage Hike

October 30, 2023
Chipotle Mexican Grill and McDonald’s plan to increase menu prices in California next year. The decision is a response to the state’s forthcoming minimum wage hike for fast-food workers, which will see employees...

Chipotle and Hyphen Team to Test Robot Food Prep

October 03, 2023
Chipotle wants to test whether robots can prepare its burrito bowls and salads. The fast casual chain announced Tuesday (Oct. 3) it had teamed with automated food service platform Hyphen to test a “cobotic” (short...

Sweetgreen Taps Chipotle Vets As It Moves Into Midwest

August 21, 2023
Sweetgreen has reportedly hired two former Chipotle executives to help with its Midwest expansion. Company officials told The Wall Street Journal Monday (Aug. 21) that it had named Michael Kotick, who had been Chipotle’s...