Digital Marketing news and trends

Digital Fatigue Drives Brands to AI, Says Hightouch CEO
artificial intelligence // June 11, 2025

The pressure is on marketing teams today drive digital success without delivering spam. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

63% of Small Businesses Bet Big on Word of Mouth for New Customers
SMBs // February 17, 2025

Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Tech Rx Helps Independent Pharmacies Thrive in a Changing Market
Healthcare // January 15, 2025

Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain pharmacies, these independent businesses are finding creative ways to stay competitive by integrating new technologies and expanding their roles beyond...

How True Religion’s Data-Driven Approach Powers Customer Loyalty and Holiday Campaign Success
Retail // November 27, 2024

As True Religion works to re-establish itself in the retail landscape, the brand is placing an emphasis on data-driven marketing strategies to drive both customer loyalty and sales. By leveraging insights to better understand consumer behavior, True Religion is focusing on standing out through product...

Interviews & Exclusives
Digital Fatigue Drives Brands to AI, Says Hightouch CEO

June 11, 2025
The pressure is on marketing teams today drive digital success without delivering spam. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

63% of Small Businesses Bet Big on Word of Mouth for New Customers

February 17, 2025
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. Get the Full Story Complete the form to unlock...

Tech Rx Helps Independent Pharmacies Thrive in a Changing Market

January 15, 2025
Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain pharmacies, these independent businesses are...

Microsoft Tries to One-Up OpenAI With GenAI-Powered Bing

July 25, 2024
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And it’s not the only one...

Quick Reads
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition

June 10, 2024
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Report: Ibotta Prepares for $2 Billion IPO

November 02, 2023
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or more. Get the Full Story...

MoneyGram’s Holiday Transactions Spike 70 Pct YOY

January 07, 2020
MoneyGram reported a record-breaking online transaction growth over the holiday period. Between Dec. 1 and Dec. 25, the company, a leader in money transfer services, reported a transaction growth of...

Alibaba, JD.com To Offer Consumer Shopping Data To Retailers

June 20, 2019
Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition with the online retailer’s account...