Artificial intelligence is playing an increasingly central role in shaping how companies engage with customers, but many of the most impactful innovations are designed to operate quietly in the background. That was the key message from a panel discussion at the VivaTech 2025 conference in...
The pressure is on marketing teams today drive digital success without delivering spam. Against a backdrop of digital saturation, where inboxes are bombarded and brand fatigue is real, that is the fundamental question that persists: What if marketing could finally feel more human again? “Marketing...
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason, then, that they don’t all take the same approach to attracting and retaining their customers. For long-standing SMBs, customer loyalty...
Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain pharmacies, these independent businesses are finding creative ways to stay competitive by integrating new technologies and expanding their roles beyond...
February 17, 2026
Digital marketing has a blind spot. The industry has become extraordinarily adept at funneling persuasion before the click, but once those hard-fought-for clicks happen, the user experience often collapses into something generic, static, and strangely indifferent to everything that came before. “Right now when a user goes to Facebook or Google, we see very personalized […]
June 11, 2025
The pressure is on marketing teams today drive digital success without delivering spam. Against a backdrop of digital saturation, where inboxes are bombarded and brand fatigue is real, that is...
February 17, 2025
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason, then, that they don’t all...
January 15, 2025
Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain pharmacies, these independent businesses are...
June 10, 2024
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers. The acquisition will add Hearsay Systems’ compliant engagement solutions across social media, websites, text and voice to Yext’s digital presence management platform, the companies said […]
November 02, 2023
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or more. To assist with the...
January 07, 2020
MoneyGram reported a record-breaking online transaction growth over the holiday period. Between Dec. 1 and Dec. 25, the company, a leader in money transfer services, reported a transaction growth of...
June 20, 2019
Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition with the online retailer’s account...
