Showrooming Is Much More Popular On Saturday, Study Shows

By  |  August 14, 2012
 | 

Showrooming is a much more popular practice with consumers on Saturdays relative to other days of the week, new research shows. 

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    During the week, consumers are more likely to access a retailer’s own mobile app, such as Target’s mobile offering, according to a new report published jointly by Onavo and International Data Corporation. 

    “This potentially implies that more mobile price checking and ‘showcasing’ are done on Saturdays and more actual mobile purchases are being done on Sundays,” the groups suggest in a release announcing their results.

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