Merchant Innovation

The Check Is In The (Digital) Mailbox

With more than 70 percent of people still holding tight to their paper statements, bridging the gap between traditional paper-based delivery and newer channels such as mobile apps, websites and social media could be the key to keeping more digitally-minded customers engaged.

Investing in the right emerging technologies and initiatives can not only help to enrich the customer relationships, but also enable them to receive faster payments and boost their competitiveness in a rapidly changing digital marketplace.

To learn more about the right digital strategies for keeping a brand top of mind for consumers and support a company’s multi-channel distribution strategy, join the live digital discussion hosted by Inlet’s CEO Chuck Cordray and VP/GM Chris Johnson along with MPD CEO Karen Webster on Tuesday, February 2, at 1:00 PM (EST).

The digital discussion will explore a range of topics related to optimizing multi-channel digital strategies to increased customer engagement, including:

– How to take advantage of exciting emerging technologies

– Learn how digital document delivery can accelerate 2016 business goals, including paperless adoption

– The leading industry trends and best practices related to digitally serving customers and the ability to bring more value to the relationship

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To attend this live digital discussion, please complete the registration form shown below.

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DIGITAL DISCUSSION PRESENTER

ChuckChuck Cordray, CEO of Inlet 

As CEO of Inlet, LLC, Chuck Cordray is responsible for leading and growing the company’s innovative product offerings to drive paperless adoption by businesses and consumers.  The Inlet technology platform allows companies to distribute secure, targeted customer documents such as bills or statements on any channel or device, resulting in increased digital adoption and engagement, greater company loyalty, lower servicing and delivery costs, and more insights into consumer behavior and trends.

Previously, Chuck was President of Digital Mailing Solutions at Pitney Bowes where he spearheaded the strategy and business model development behind Inlet.  He joined Pitney Bowes in 2011 from the Hearst Corporation, where he served as Senior Vice President and General Manager of Hearst Magazines Digital Media.  In this role, he was responsible for the strategic direction and operating management for Hearst’s digital activities, including advertising, editorial, online consumer marketing and partnerships. Chuck previously held executive leadership roles for several large consumer media companies, including TV Guide Publishing Group, Primedia, Inc., and Meredith Corporation. Chuck received his bachelor’s degree from Harvard and an MBA from Stanford University and currently resides in Leawood, KS.

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DIGITAL DISCUSSION PRESENTER

ChrisChris Johnson, Vice President and General Manager of Inlet

As Vice President and General Manager of Inlet, Christopher Johnson oversees product and business development strategy and execution.   An executive focusing on building digital revenue streams for major brands, Johnson brings more than 15 years of experience in senior management roles at Hearst Corporation, IAC/InterActiveCorp, AOL and the Washington Post.

Prior to Inlet, Johnson was Vice President of Product Development at Pitney Bowes where he oversaw the innovation and design of Pitney’s Digital Commerce digital document offerings. Before joining Pitney Bowes, Johnson was Senior Vice President of Programming and Product Strategy at UGO Entertainment, where he led a 10-year-old pure-digital startup acquired by Hearst Corporation that creates entertainment experiences reaching 43 million gaming and entertainment enthusiasts. He holds a bachelor’s degree from Dartmouth College in Hanover, NH.

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DIGITAL DISCUSSION HOST 

KarenKaren Webster, CEO, Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.

 

 

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