Sometimes innovation is inspired by the opportunity to be part of something that has the potential to be big and transformative – the ability to think differently by using existing assets to create new ways for others to take advantage of new opportunities.
That’s the story of Apple Pay, when you think about it. The mobile payments scheme from the most powerful player in technology and the most powerful consumer brand in the world has launched a million conversations about the future of payments and dozens and dozens of new ways to think about how players – powerful players themselves – are deploying their assets to, well, innovate their place in the ecosystem.
