Cross-Border Merchant Optimization Index

Cross-Border Merchant Optimization Index

New Data Shows How US eTailers Can Overcome Price Barriers And Woo Cross-Border Shoppers

U.S. eTailers have a distinct disadvantage when it comes to winning cross-border shoppers: They charge 43% more than their counterparts overseas. The Cross-Border Merchant Optimization Index, a PYMNTS and Digital River collaboration, analyzed the online checkout experiences of 137 leading merchants from six countries to see how U.S. merchants can overcome price barriers and boost cross-border conversions.

Inside the October Index

  • 28 percent: Share of international eCommerce merchants that use IP recognition technology
  • 6.8: Average number of payment methods supported by eCommerce merchants for cross-border transactions
  • 10.8: Average number of currencies eCommerce merchants support for cross-border transactions

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    Cross-Border Merchant's Report