Retailers Fighting Against Fakes, Malls Add Experiences, P&G Digital Sales Rising

By  |  October 20, 2021
 | 
Experiential Retail

Shopping malls are adding new experiences to the spaces where stores and shoppers used to be. Plus, Procter & Gamble is increasingly relying on eCommerce channels to increase its sales, and retailers and online sellers are looking into new ways to combat the increasing amounts of counterfeit goods.

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    Data:

    $20.3B: Procter & Gamble’s sales for the first quarter of fiscal 2022, up 5% from fiscal 2021.

    14%: Share of P&G’s overall sales that come through digital channels.

    18K: Square footage of the eSports broadcast studio and gaming venue coming to Mall of America.

    17%: Increase of consumers who prefer online shopping since the pandemic started.

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    $464B: Dollar amount of pirated and counterfeit goods sold each year.


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