Consumers have been shopping online for more than two decades, and online merchants have introduced new tools and payments options to make it easier for consumers to find what they want and checkout. Yet, progress, overall, for the basket of online merchants that represent nearly 70 percent of non-Amazon sales, has been marginal as measured by the PYMNTS Checkout Conversion Index, an analysis conducted since 2016 to measure the twelve features that drive friction – or do not – in those checkout flows. As Black Friday, Cyber Monday and the holiday season approach, what can merchants do to address those shortcomings – or risk losing business? Tune into this conversation between PYMNTS CEO Karen Webster and Checkout.com COO Mike Benchimol who break down the latest Index findings.
Attendees will learn…
- About the quest to offer customers a frictionless checkout experience
- What consumers want – and how their needs are progressively changing
- How merchants can deliver an experience on par with consumer expectations
