The $95B Wake-Up Call: ‘Good Enough’ Digital Identity Is Costing Firms Growth

The Hidden Costs of ‘Good Enough’: Identity Verification in the Age of Bots and Agents

Companies think their identity systems are working—until the numbers prove otherwise. “The Hidden Costs of ‘Good Enough’: Identity Verification in the Age of Bots and Agents,” a PYMNTS Intelligence and Trulioo collaboration, reveals how “good enough” identity verification quietly drains $95 billion in revenue due to fraud and missed opportunities each year. In the age of bots and agents, complacency isn’t just risky—it’s expensive.

Inside the October Study
  • Gaps in identity verification silently drain 3.1% of annual revenue, creating a hidden tax that limits expansion and erodes customer trust across markets.
  • Ninety-six percent of firms remain confident in their bot defenses even as nearly 60% report rising bot-driven fraud. This overconfidence masks systemic weaknesses.
  • Companies using global identity platforms achieve lower false positives, faster onboarding, stronger compliance and a measurable edge in operational performance.

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