Kelly Cook Didn’t Save David’s Bridal. She Rebuilt It From the Altar Up.

PYMNTS CEO Karen Webster interviews David’s Bridal CEO Kelly Cook to explore the bold strategic bets  that have redefined what David’s Bridal stands for in a competitive market. Cook pulls back the curtain on how she evaluates risk, builds conviction, and knows when to cut her losses, offering a candid look at the mindset and metrics behind high-stakes leadership decisions.