UK Cinemas To Adopt NFC Technology In Ad Campaigns

By  |  August 13, 2012
 | 

Cinema advertising specialist Digital Cinema Media (DCM) has partnered with Primesight, and outdoor media owner to install 100 NFC enabled interactive advertising panels in Cineworld, Odeon and Vue Cinemas in the UK, according to the nfcworld.com. These panels provide an interactive experience to users, and are targeted to deliver more effective advertising in cinemas.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Advertisement: Scroll to Continue

    Click here for the full story.


    See More In: