Logic Group Picks Proxama To Deliver NFC-based Services
NFC mobile wallet and mobile marketing technology provider Proxama and The Logic Group have announced a new partnership. The agreement will see Proxama create a complete NFC-based service for The Logic Group’s retail clients. Proxama will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers’ mobile devices following a simple tap on an NFC tag embedded in a poster. These incentives are then redeemed at an NFC-enabled terminal during the checkout process. Subsequently, offers will be provided over the air into NFC enabled retailer apps.
