Walgreens Adopts Omnichannel Strategy

By  |  July 3, 2013
 | 

Walgreens, the major U.S. pharmacy, is looking to revamp its digital infrastructure to encourage spending across all its commerce channels, Internet Retailer reported.

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    Jason Fei, the Illinois-based company’s director of eCommerce, told the media outlet that by shifting to a centrally managed platform from Oracle ATG, it will be able to build a feature once and make it available to customers through any digital channel. The pharmacy currently does not have this capability.

    Fei said this represented a shift from the company’s browser-first approach to eCommerce, one that will aim to encourage more consumers to visit Walgreens stores.

    For more on this transition, read the full report here.


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