AmEx Ventures Backs Mobile Rewards Startup Kiip

The move comes less than a month after Kiip received $11 million in Series B funding. The media outlet said Relay Ventures led this round.

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“As Kiip expands into more verticals, becoming even more integrated into peoples’ lives beyond gaming, we have evolved beyond media and advertising into a company that builds value into every moment,” Klip CEO Brian Wong wrote in a blog post, according to TechCrunch.

For more on how the move benefits American Express, click here.