MasterCard To Launch Yelp Alternative

The new site will complete against Yelp and TripAdvisor, which offer similar consumer reviews for restaurants by location.

We’d love to be your preferred source for news.

Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

Add as Preferred Source

“With petabytes of purchase behavior, we’ll be able to make a variety of recommendations, so you can eat where New Yorkers eat when they’re in Barcelona…or if you want to avoid New Yorkers when you’re in Barcelona, where they don’t eat,” Cristobel von Walstrom vice president of MasterCard Advisors Information Services, said in a statement.

The program is not unlike that of new startup Wisely, which looks to leverage payments data to inform purchases. To learn more about this innovative startup, read our full report here.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.