A new study shows that a majority of consumers are willing to share locational data in return for a worthwhile offer or deal, mobile marketing platform provider Swirl Networks reported in a December 13 press release.
According to the company’s survey data, 77 percent of consumers say that a good deal is worth sharing potentially sensitive location data.
We’d love to be your preferred source for news.
Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!
Sixty-five percent of consumers are more likely to share this information with their favorite retailer. Another 67 percent have received shopping alerts on their smartphone after enabling locational promotion.
To learn more about the survey results, read the full press release by clicking here.
“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.
Add as Preferred Source
