The deal aims to address fragmentation in the financial services market by creating a “one-stop journey” for real-world asset (RWA) liquidity, the company said in a press release.
The acquisition signals a continued strategic pivot for the Murray, Utah-based company, which owns retail brands such as Overstock and buybuy BABY — which it acquired last year — alongside a portfolio of blockchain assets. The company expects the new platform to be operational by July 1, pending closing conditions.
According to the release, the Tokens.com platform is designed as modern financial infrastructure rather than a vehicle for new asset classes. The system will treat tokenization as “financial plumbing,” ensuring that securities remain subject to existing regulatory frameworks and ownership rights.
The platform will provide users with a consolidated view of their assets, including estimated value ranges, ownership structures and available liquidity options, per the announcement. To power these services, Bed Bath & Beyond will leverage its existing ownership interests in tZERO, which will provide the regulatory, trading and custody infrastructure.
The initiative relies on a network of FinTech partners. Figure Technologies and Figure Markets will provide access to mortgages, home equity lines of credit (HELOCs) and renovation loans. Michael Tannenbaum, CEO of Figure Technology Solutions, said the partnership aims to unlock “trillions of U.S. home equity and crypto assets.”
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The platform will also incorporate an embedded artificial intelligence layer developed by ShyftLabs to support asset analysis and risk management. Shobhit Khandelwal, CEO of ShyftLabs, said AI will function as a “control layer” while keeping human oversight and regulated processes at the center of the operation.
Bed Bath & Beyond Executive Chairman and CEO Marcus Lemonis described the acquisition as part of a long-term vision to provide “responsible, compliant liquidity pathways” for homeowners. This move aligns with the company’s broader goal of building an “integrated home ecosystem” where commerce, insurance and financial services converge.
The company already maintains significant stakes in digital asset businesses like GrainChain and tZERO through its Medici portfolio. By integrating Tokens.com, Bed Bath & Beyond intends to utilize a multi-asset ecosystem that supports cash, traditional securities and stablecoins, such as Figure’s yield-bearing YLDS.
