Amazon’s Treasure Truck Possibly Headed To UK

London is calling! Signs are showing that the Amazon Treasure Truck may soon be expanding into the U.K.. According to GeekWire, recent job listings show the company is at least considering hiring employees in London for an initiative that appears to be the Treasure Truck.

The Treasure Truck was launched in Seattle last year — an actual truck that offers shoppers surprise daily deals on everything from steaks to home goods to paddleboards. The oversized truck is part of the Amazon mobile shopping app. Seattle residents can check the app to see the deal of the day (or “treasures”), make a purchase and then choose where to meet the truck to pick up the item. Users also receive notifications if the truck happens to be nearby.

Past treasures in Seattle have included two live lobsters for $35, an espresso maker for 41 percent off the original price and the highly anticipated “Harry Potter and the Cursed Child.” The truck holds a limited inventory, so there are quantity restrictions. Once a deal is sold out, it’s gone for good. Customers can return any items through Amazon’s general return policy.

Although it got off to a slow start, the truck has become popular in Seattle and even took a trip to Las Vegas last month, leading many to believe Amazon might expand it to other U.S. cities.

As for London, Amazon is looking to hire marketing and business managers to launch a new project in the U.K. that “offers customers a different way to shop in both the digital and physical worlds.” The listing also mentions “brand loyalty through physical vehicles.”



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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