Tim Cook’s recent statement about Apple wearable sales is a reminder of Apple’s mastery of reporting numbers that are not really numbers. We unpack the mystery — and history — of Apple numbers game.
In what could be evidence that Apple is bracing for even worse demand for its iPhones, the Cupertino, California company has reportedly slashed production for new iPhones by roughly 10 percent. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Demand has been low and sales have been weak for Apple’s iPhone XR. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
In the midst of a difficult week for Apple, the company shared some good news: Worldwide customers of the App Store broke new spending records over the holidays, marking the end of a record-breaking year for that sector of the company. Get the Full Story...
The ongoing battle between Apple and Qualcomm continued on Thursday (Jan. 3), with the latter striking a decisive blow over the copyright infringement suit it brought against the American tech giant. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Apple, once the world’s biggest company, continues to tumble after a disastrous Q1 shortfall that saw shares drop 9 percent on Thursday (Jan. 3), according to a report in Financial Times. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Live by the Chinese consumer, die by the Chinese consumer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...
Apple‘s lowered revenue guidance for the first quarter may not be enough, warned Wall Street firm Goldman Sachs, which said on Thursday (Jan. 3) that the Cupertino, California iPhone maker will likely have to lower its forecast for the full year. Get the Full Story...
Apple CEO Tim Cook wrote a letter to investors on Wednesday (Jan. 2) warning of lower revenues for Q1 and disappointing sales of new iPhones and Apple Watches. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
