(source: en.wikipedia.org)
There are few experiences more miserable for both parties than trying to resolve a technical problem with a service over the telephone. The customer, already frustrated that their service is not working properly, gets to struggle to describe the exact nature of their problem. The...
Young adtech startup Narrative looks to change the way user data is bought and sold. Founded in 2016, Narrative has created a marketplace platform that connects buyers and sellers of data. “There’s a pent-up demand for folks looking to buy data and a pent-up supply...
What happens when digital commerce, digital content and marketing come together on a single platform? Unique digital experiences that can help businesses to respond to customer behavior and deliver real-time, relevant content and recommendations. That’s the premise of Episerver, a cloud-based platform as a service...
Slowly but surely, businesses are starting to realize the importance of offering more data-driven, analytics-driven techniques in order to render more real-time decisions for their customers. No longer is the old “set-it-and-forget-it” approach to decisioning enough. Across various industries and use cases, the interest in...
They say an ounce of prevention is worth a ton of cure — and nowhere is that more apparent that in the world on buying and selling online. No matter what the retailer sells, the goal is to find the problem before it becomes a...
In the era of where “Google it” is the answer to all question big and small, the power of search and the insights one can draw from it cannot be overlooked. Most everyone remembers the time when Google was able to predict a flu outbreak...
Fraud is certainly a focus in the modern market, but the consumer end tends to get a bit more attention than the merchant end. That makes sense — everyone is in some sense a consumer, and so the customer side of payments gone wrong is...
Catching the customer’s eye in the hopes of drawing them onto a retail site where they will hopefully be inspired to buy something (or at least look at an ad that will later impel them to buy something) has been a hallmark of digital marketing...
Did you know that some consumers would rather stay home and wash dirty dishes than purchase items in-store? That’s according to one study, which also found that 66 percent of respondents said that that distaste for the in-store, in-person purchasing experience is due to standing...