Big Data

Big data is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.

(source: en.wikipedia.org)

Data Enablers: Wiland’s Marketing Research Helping Consumers
November 04, 2016

Data may be king — as they say — but many retailers may find themselves feeling like an innocent pawn among all that data. And then there’s the challenge of how to use marketing research to reach the right consumer in the right channel and...

Data Enablers: Runzheimer, Track Business Mileage From A To B
Big Data
Data Enablers: Runzheimer, Track Business Mileage From A To B
October 28, 2016

Getting from A to B is all about data and analytics. The transportation element of any business boils down to efficiency and productivity. In terms of mileage, there is a true slew of accounting and management issues: how many miles, how quickly an employee can...

Data Enablers: Motionloft, For Retail Traffic And More
October 21, 2016

People are always moving. They’re going in and coming out of buildings every day. But how does a retailer know how many people are coming in and out of its space? Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Introducing What’s Next — A Better Way To Know The Future
Big Data
Introducing What’s Next — A Better Way To Know The Future
September 15, 2016

“What’s next?” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from...