CFO

CFO
The CFO’s Role is Changing: These Days, They Need to be Jack of all Trades
November 09, 2021

Like many other chief financial officers during the pandemic, TreviPay CFO Joel Campbell found himself spending an awful lot of his time overseeing his company’s rush to modernize its back-end technology stack to ensure it could keep doing business while the office stayed shut. Some...

CFO
Plastiq CFO Says Today’s CFOs Must Make Sure Companies are ‘Built to Last’
November 04, 2021

The way things are recorded in accounting has not changed, but the way people interact with data has changed greatly, Amir Jafari, chief financial officer at Plastiq, told PYMNTS. For example, he explained that the system of records has been untouched for 40 years, while...

CFO
New Study: More CFOs Using Digital Transformation to Increase Customer Lifetime Value
October 28, 2021

As loyalty and retention efforts take on greater importance in hotly competitive pandemic-era commerce, more chief financial officers are intensifying efforts around digital transformations that ensure greater customer lifetime value as a core strategy for ongoing growth. For The Strategic Role Of The CFO Playbook,...

CFO
Donning Many Hats, the CFO Must Play a Vital Role in Business Digitization
October 27, 2021

Alongside Virta Health’s work in trying to cure type 2 diabetes, the CFO of this virtual healthcare startup keeps busy finding solutions for a range of other challenges. Specifically, he is focused on minimizing the headaches from the B2B world’s reliance on outdated, paper-based checks...

CFO
63% of CFOs More Focused on Increasing Customers’ Lifetime Values 
October 13, 2021

The pandemic’s disruption to the economy and to business models has spurred chief financial officers (CFOs) to re-examine the strategies they use to reach their end customers. And as part of those strategies, digitization is critical.  Digitizing payment processes is helping many organizations continue to...

CFO
70% Of CFOs Believe Customer Relationships Rests On AR/AP Digitization
October 06, 2021

The pandemic’s disruption to the global economy clarified how important it is for chief financial officers (CFOs) to think strategically, particularly concerning business strategies that keep companies connected with their customers. For starters, the pandemic hastened the adoption of digitization throughout corporate financial operations. This...

CFO
74% of SMBs Saw Payments Delayed Due to Pandemic
September 20, 2021

Late payments have been a notable by-product of the pandemic — and chief financial officers and other executives have been digitizing operations in an effort to meet those challenges to cash flow … and overcome them. In The Strategic Role of the CFO Playbook, a...

CFO
New Data Shows Two-Thirds Of SMB CFOs See Payments Innovation As Key To Growth
August 24, 2021

March 2020 threw a wrench into the financial strategies of businesses across the globe, disrupting well-established norms in every area of their payments processes. As chief financial officers (CFOs) can attest, the past 17 months have fundamentally altered the long-term growth plans of their businesses,...

CFO
Acorns Names Twitter’s Rich Sullivan As New CFO 
August 11, 2021

Saving and investing app Acorns Grow Incorporated has appointed former Twitter exec Rich Sullivan as its new Chief Financial Officer (CFO) in anticipation of its public Nasdaq listing.  Sullivan led corporate finance and financial planning and analysis for Twitter as part of more than two...