(source: en.wikipedia.org)
Online shoppers may have noticed a quicker, more seamless experience recently. Savvy merchants are striving to make the online shopping experience, from discovery to final payment, easy for the consumer, and their efforts are paying off, according to the latest data from the most recent...
After Facebook paid a staggering $22 billion for WhatsApp, the most popular question that followed was “why?” WhatsApp had lots of users at the time — still does — but Facebook already had lots of core services users, as well as a lot of Messenger users (especially...
Social media giant Twitter is at it again, this time rolling out a new button for websites that enables visitors to privately message an individual or company directly. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
Wayfair is not exactly a stranger to enhanced and virtual reality. The eCommerce home furnishing firm made some headlines waves earlier this year for a high-tech mobile app that let users virtually redesign the rooms in their home — provided they had the right top-of-the-line phone camera...
Shakespeare wasn’t one to take names overly seriously, famously musing in “Romeo and Juliet:” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
In 1996, parents would take their kids to the store to get school supplies. Twenty years later, they still do. No they don’t, you say? Yes they do, says brand-new, hot-off-the-presses back-to-school data from Google. And it’s digital searches that are driving more feet into...
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is being wasted on advertising. In August’s Omnicommerce Tracker™, Mike Harkey, Foursquare VP talks about how the granddaddy of check-ins is...
Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy....
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is being wasted on advertising. In August’s Omnicommerce Tracker™, Mike Harkey, Foursquare VP talks about how the granddaddy of check-ins is...
