When brands try to market specifically towards millennials, more often than not, the products they put out say more about their internal goings-on than the consumer they’re trying to target. Whether it’s a misconception that millennials flock to anything digital or that they don’t care...
The Super Bowl’s larger-than-life presence in American culture, if put in numbers, comes to about 139 million pounds of guacamole, 162.5 million pounds of chicken wings and 325 million gallons of beer. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
The mobile payments industry moves so fast that it can be hard sometimes to pick out the companies that are truly setting the standard for seamless transactions and reliable security. Thankfully, IoT Evolution sifted through the chaff to find a true winner. Get the Full Story...
After millions of Americans bemoaned their bad luck at having 70 degree temperatures on Christmas Day, many of those same people have given into the collective hysteria of shopping for supplies that accompanies every above-average blizzard to sweep up the East Coast. Although stockpiling bread,...
Alcohol — one of the few recession-proof retail verticals left. When times are good, people will drink to celebrate. When times are bad, they’ll drink to forget. Whatever the reason, people have reached for bottles since ancient times, but the big beer companies of the last...
The 2015 holiday shopping season might go down as one that pulled retailers in more directions than ever before. The need to satisfy customers on all fronts, physical and digital, including those who chose click-and-collect for their purchases, was greater than years past. Many hailed...
A la Biff of “Back to the Future” fame, the only sure-fire way to predict the future of retail is to skip ahead a few years and take a peek at a record of stock numbers. Failing that, proactive strategies that seek the initiative through cutting-edge...
In the fight between in-store retailers and their digital counterparts for customers’ wallets, it’s more often than not the former that sets the pace with pricing and discounts. However, Staples is taking pains to make sure that it can compete — and then some —...
Shakespeare famously wrote that “a rose by any other name would smell as sweet,” but that poetic sentiment doesn’t quite translate when it comes to dissimilar prices on similar products. For the most part, customers don’t want to feel like superficial differences to a product,...
