As technology, big and small, continues to disrupt the once-settled retail industry, it’s becoming more and more critical for struggling merchants to predict where they should expend the most resources in the coming year, not for success but financial viability. Coincidentally, they won’t have to...
After several years on the market, it’s safe to say that Airbnb has something of a viable business model on its hands. However, in light of new insights on just how first-time Airbnb guests treat hotels after their stays, it might be time to start...
It’s the defining marketing question of the day: What are millennials willing to spend their ever-growing expendable incomes on? For the alcoholic beverage industry, media and cultural stereotypes of hard-drinking co-eds with Solo cups full of moonshine-mixed Four Lokos might point to vodka, gin, whiskey...
A few years ago, it would have been unthinkable for any online video platform to compete with YouTube’s performance, market penetration or simply its ubiquity with the general public. Fast forward to 2016 and the gaming-centric streaming site Twitch is telling YouTube to eat its...
When brands try to market specifically towards millennials, more often than not, the products they put out say more about their internal goings-on than the consumer they’re trying to target. Whether it’s a misconception that millennials flock to anything digital or that they don’t care...
The Super Bowl’s larger-than-life presence in American culture, if put in numbers, comes to about 139 million pounds of guacamole, 162.5 million pounds of chicken wings and 325 million gallons of beer. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
The mobile payments industry moves so fast that it can be hard sometimes to pick out the companies that are truly setting the standard for seamless transactions and reliable security. Thankfully, IoT Evolution sifted through the chaff to find a true winner. Get the Full Story...
After millions of Americans bemoaned their bad luck at having 70 degree temperatures on Christmas Day, many of those same people have given into the collective hysteria of shopping for supplies that accompanies every above-average blizzard to sweep up the East Coast. Although stockpiling bread,...
Alcohol — one of the few recession-proof retail verticals left. When times are good, people will drink to celebrate. When times are bad, they’ll drink to forget. Whatever the reason, people have reached for bottles since ancient times, but the big beer companies of the last...
