Data is the fuel driving today’s world toward a more connected, digital tomorrow. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
Cribl has raised $319 million in a Series E funding round to help enterprises “unlock the value” of their IT and security data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
There’s plenty of competition in the retail and banking sectors. But there’s no good reason for them to compete with each other, as both face mounting pressure to enhance customer engagement, streamline operations and deliver new media solutions. This evolving landscape is ushering in a...
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. Get the Full Story Complete the form to unlock this...
The rise of consumer-permissioned data in the U.S. promises to expand the credit landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
This year more than 5 trillion digital ads will be shown globally. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...
PayPal is developing an advertising sales business built on its user data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
