Even an infinite scroll only generates a finite number of ad clicks. Facebook has just about maximized the amount of money it can make from people scrolling their newsfeeds, so the social media giant is shifting its ad placement focus to sister platforms WhatsApp, Instagram...
Facebook reported to its advertisers that India has overtaken the United States to become the platform’s largest country audience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
Facebook Messenger, which started testing display ads with some users in Thailand and Australia in January is expanding its global beta test, including the number of brands that can run ads via the messaging app. Get the Full Story Complete the form to unlock this...
Reading the fine print on social media user agreements isn’t something on which most people spend a lot of time. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
Facebook announced Wednesday (June 14) in its news a series of updates to its Safety Check feature, including the ability to start fundraisers within the feature. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
Facebook is going after automakers to increase advertising revenue from an industry that hasn’t been a big buyer of ads on the social media network platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
Say goodbye to GoFundMe campaigns on Facebook’s newsfeed. Because now, Facebook has launched its own fundraising platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...
Plum, a London-based FinTech startup using AI-driven or “smart” chatbots to help people manage their finances, is betting that Facebook Messenger will become the go-to place for people to handle their money. Get the Full Story Complete the form to unlock this article and enjoy...
Sick of politics on Facebook? Wouldn’t you rather have pizza? Now, with Facebook’s new “Order Food” button, you can. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
