Billboards are not going gently into that good night. In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding ways to thrive in the online world. Examples abound. Amid data sharing and online privacy controversies, Facebook recently promoted on...
Got your brand’s strategy for marketing to millennials all sorted out? Great. Now forget all that when it comes to the next generation of consumers -- teens, or “post-millennials”. They practically live on social media, and their self-designated rules of operation can be a quite...
A long time ago, in a galaxy far, far away, the only Internet connections possible were through landlines and modems. Now, Wi-Fi is so ubiquitous that it’s only at the front of people’s minds when it stops working. However, even as New York City starts...
Though millions of Americans aren’t even a week removed from marveling at how lucky they must be to enjoy 70 degree temperatures on Christmas Day, Old Man Winter was evidently listening and didn’t like what he heard one bit. Not only has the Northeast been...
Everybody’s gotta eat -- including high-end retail customers. That’s why luxury stores such as Burberry are moving ahead on installing dining options with ambiance and cuisine to match the high culture of their stores, with the idea being that the more time customers spend on...
Who says the Internet isn’t a place where you can buy nice things — real nice, like expensive, custom-made jewelry? Gemvara thought otherwise, and it has taken an age-old industry that was once defined by in-person transaction into the online realm.
Who holds the power in the relationship between retailers and consumers? With fewer purchasing options, the answer might very well be the latter, but the combination of a panicked holiday shopping season and more online and offline deals that the average customer can research, some...
On the surface, beacons appear to give consumers everything they want — targeted, personalized deals and product recommendations based on context that makes sense. However, the dearth of public support for beacon networks proves that something is being lost in translation when the concept of...
Can one product revitalize an entire industry? The latest ‘Star Wars’ installment could stand as an example of how the massive success of one brand’s offering can benefit even its competitors; on the other hand, there’s a chance that so much consumer attention on a...
