The official kick-off the holiday shopping season, Thanksgiving, Black Friday (and Small Business Saturday, and “Needs A Marketing Guru To Name It” Sunday represent what is expected to be the four biggest shopping holidays of the U.S. retail calendar year. Get the Full Story Complete...
Shopping has never been more convenient, quick and efficient since the rise of online. But despite the groundbreaking innovations of e-commerce in the last decade, one entrepreneur saw shortcomings: smartphones and tablets are too small for online shoppers to truly get a feel for what...
When the CEB Marketing Leadership Council surveyed how B2B buyers make purchase decisions, they found a 64 percent purchase rate when there existed “a high brand connection.” When there wasn’t? That rate plunged to five percent. Get the Full Story Complete the form to unlock...
The French bank created Paylib online payment system has agreed to add Crédit Agricole as a member as well as working with MasterCard to enable global payments, according to a story in Finextra. Get the Full Story Complete the form to unlock this article and...
Although the changing nature of B2B transactions today is certainly forcing banks to rethink B2B services, U.S. offerings are generally much less robust than in other countries and there are two reasons. First is the U.S.’s continued reliance on paper checks—to a far greater degree...
Hard to believe it was just 30 days ago that Apple Pay officially launched and even harder to believe how different the ecosystem is today as opposed to what it was 31 days ago. Some are firmly in the camp that Apple’s entrance into payments...
Pop Quiz: Why is the day after Thanksgiving called Black Friday? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...
Apple Pay has been out and available to consumers for just about a month now, but the real test hasn’t started yet. The true test for Apple Pay will be the annual retail gamut that officially kicks off on Friday (or Thursday if you’re at Walmart)...
As we are now entering the Twelve Marketing Days Of Christmas (Black Friday, Cyber Monday, Mobile Tuesday, Cash Wednesday, Shoppers Who Are This Close To Bankruptcy Thursdays, etc.), it’s time to honor one of the least publicized of the bunch: Small Business Saturday. Get the...
